Assurance IQ is a former online insurance brokerage and sales platform whose consumer business was wound down after its acquisition by Prudential Financial. This page provides Assurance IQ’s former corporate-office information, current legal and licensing address, Prudential ownership details, FTC settlement information, and guidance for former customers who need help with an insurance policy, recurring charge, cancellation, complaint, or possible refund.
Assurance IQ Corporate Office and Current Status
- Legal company: Assurance IQ, LLC
- Other names used: Assurance, Assurance IQ, and National Family Assurance Corporation
- Operating status: Consumer insurance-sales operations wound down
- Parent company and member: Prudential Financial, Inc.
- Former principal corporate office: 920 Fifth Avenue, Suite 3600, Seattle, WA 98104
- Current legal and licensing address: 720 Seneca Street, Suite 107 #1124, Seattle, WA 98101
- Current regulatory mailing address: P.O. Box 70236, Philadelphia, PA 19176
- Current licensing-record phone: 1-801-759-7400
- Current licensing-record email: AI***********@********AL.COM
- National Producer Number: 17911320
- Former consumer website: Assurance.com
Assurance IQ should no longer be described as an active online insurance brokerage accepting new customers. Prudential decided to exit the business in 2024, and Assurance wound down its consumer sales operations.
The Seattle address at 920 Fifth Avenue was Assurance IQ’s former principal operating office. Current corporate and insurance-license records now use 720 Seneca Street in Seattle as a legal or administrative address. Neither location should be treated as a public insurance office, policy-service counter, claim center, walk-in complaint office, or place to submit medical records.
The telephone number 1-801-759-7400 and email AI***********@********AL.COM appear in current insurance-licensing records. They are administrative contacts and should not be treated as universal Customer Service, sales, policy, claim, Medicare, or cancellation channels.
Did Assurance IQ Shut Down?
Yes. Assurance IQ’s active consumer insurance-sales operation was wound down beginning in 2024.
The shutdown does not necessarily mean that every policy previously obtained through Assurance ended. Assurance frequently acted as the broker or agency connecting customers with insurance carriers and other benefit providers. The company named on the policy or member identification card may remain responsible for coverage, claims, premium billing, appeals, renewals, and cancellation.
Assurance IQ, LLC continues to exist as a legal entity in current regulatory and corporate records. Its continuing registration should not be interpreted as evidence that it has resumed selling insurance or operating its former consumer platform.
Former Assurance IQ Headquarters Addresses
Former Seattle corporate office
Assurance IQ, LLC
920 Fifth Avenue, Suite 3600
Seattle, WA 98104
This was identified as Assurance IQ’s principal place of business during the FTC’s 2025 case. It should now be treated as a former operating address.
Earlier Bellevue operations
Assurance was launched in Bellevue, Washington in 2016, and older records may show Bellevue-area addresses. Those addresses should not be relied upon for current policy service, correspondence, returns, employment records, legal notices, or privacy requests.
Current legal and insurance-record address
Assurance IQ, LLC
720 Seneca Street, Suite 107 #1124
Seattle, WA 98101
This is the address currently appearing in state business and insurance-license records. It appears to function as a legal, licensing, or records-maintenance address rather than an active public headquarters.
Do not send original policies, medical records, insurance cards, checks, identity documents, or cancellation requests to an address merely because it appears in a corporate registry. Obtain current written instructions from the insurance carrier, plan administrator, regulator, or authorized legal representative.
Assurance IQ Phone Number
No current universal Assurance IQ Customer Service number was verified.
The older 1-844-556-8992 number remains in historical business directories but should not be presented as a verified current corporate or Customer Service line.
Current insurance-license records list 1-801-759-7400. That number is an administrative and licensing contact and may not have access to:
- Individual policies
- Insurance claims
- Premium payments
- Plan cancellations
- Medicare enrollment
- Provider networks
- Medical bills
- Refund requests
- Recurring supplemental-product charges
The most reliable phone number for a former customer is normally printed on the current insurance card, policy declaration, billing notice, membership document, claim denial, or bank-statement descriptor.
Who Owns Assurance IQ?
Prudential Financial acquired Assurance IQ in October 2019. Current corporate records continue to identify Prudential Financial, Inc. as the member associated with Assurance IQ, LLC.
Prudential’s corporate headquarters are:
Prudential Financial, Inc.
751 Broad Street
Newark, NJ 07102
- Prudential corporate phone number: 1-973-802-6000
- Prudential general account assistance: 1-800-PRU-HELP / 1-800-778-4357
- Official website: Prudential.com
- Corporate information: Prudential corporate office
Prudential’s ownership does not mean that Prudential issued every policy sold through Assurance. A policy may have been issued or administered by another insurance company, health-plan provider, membership organization, or supplemental-benefit company.
Assurance IQ Leadership
No current standalone Assurance IQ executive team was verified following the business wind-down.
Assurance was founded by Michael Rowell and Michael Paulus in 2016. Both founders left the business before Prudential decided to exit Assurance, so they should not be presented as current executives.
Andrew F. Sullivan is chairman and chief executive officer of Prudential Financial. This is a parent-company leadership role and does not make him the ordinary contact for former Assurance policy or billing questions.
What Type of Company Was Assurance IQ?
Assurance IQ operated primarily as an insurance agency, brokerage, marketing platform, and technology-enabled sales organization. Its licensed agents helped consumers compare or enroll in products offered by insurers and other providers.
Products marketed through Assurance at different times included:
- Medicare Advantage and Medicare-related plans
- Life insurance
- Health insurance and health-related plans
- Short-term medical plans
- Limited-benefit indemnity plans
- Dental and vision products
- Prescription-discount programs
- Telemedicine memberships
- Association memberships
- Other supplemental products and benefits
Assurance was not necessarily the company responsible for paying claims or providing the benefits. The policy issuer or plan administrator should be identified before a complaint or cancellation request is submitted.
How to Identify the Company Responsible for a Former Assurance Policy
Review the following documents:
- Insurance identification card
- Policy declarations or certificate of coverage
- Summary of benefits
- Welcome email or enrollment confirmation
- Premium invoice
- Explanation of benefits
- Claim denial or appeal notice
- Bank or credit-card statement
- Association or membership agreement
- Telemedicine, dental, vision, or prescription-discount enrollment document
Look for:
- Insurance carrier: The company underwriting or issuing the coverage
- Plan administrator: The business processing claims or member services
- Agency or broker: Assurance IQ or another agency involved in the sale
- Membership organization: An association connected with eligibility or benefits
- Separate product provider: A dental, vision, discount, telemedicine, or supplemental company
- Cancellation contact: The company authorized to end recurring billing
Do not assume that canceling one product automatically cancels every product sold during the same call. Bundled sales may have created multiple contracts and recurring charges.
What to Do With an Existing Policy Purchased Through Assurance
- Identify the current insurance carrier and administrator.
- Confirm whether the policy remains active.
- Request the full policy, certificate, or evidence of coverage.
- Ask for a current summary of benefits, exclusions, limits, and provider-network rules.
- Review every recurring premium or membership charge.
- Confirm the renewal date and cancellation procedure.
- Ask for written confirmation of any requested change.
- Keep the policy active until replacement coverage is effective when uninterrupted coverage is needed.
Do not discontinue medically necessary coverage, prescriptions, treatment, or provider arrangements based only on a public article or comment. Contact the insurer, healthcare provider, licensed agent, Marketplace, Medicare, or qualified adviser as appropriate.
ACA Insurance Versus Limited or Supplemental Health Products
Not every product described as health coverage is comprehensive Affordable Care Act insurance.
Comprehensive ACA coverage
ACA-compliant major-medical plans generally include required essential health benefits, protections for pre-existing conditions, and annual limits on a member’s covered in-network cost sharing.
Short-term medical coverage
Short-term medical policies may have significant exclusions, benefit limits, medical-underwriting requirements, and restrictions involving pre-existing conditions. Rules vary by state.
Limited-benefit indemnity coverage
Limited-benefit plans generally pay specified amounts for particular services or events rather than covering the full medical bill.
Supplemental and discount products
Telemedicine memberships, prescription-discount programs, dental discounts, vision discounts, and association benefits may not be insurance and may carry separate recurring fees.
Ask the carrier or provider to explain in writing:
- Whether the product is insurance
- Whether it is ACA compliant
- The deductible and out-of-pocket terms
- Annual, lifetime, per-service, or per-day benefit limits
- Pre-existing-condition restrictions
- Provider-network limitations
- Separate membership or supplemental fees
- Cancellation requirements
FTC Settlement Involving Assurance IQ
In August 2025, the Federal Trade Commission announced a settlement resolving allegations concerning Assurance IQ’s marketing and sales of short-term medical, limited-benefit indemnity, and supplemental health products.
The FTC alleged that Assurance made misleading representations about coverage, costs, pre-existing conditions, benefit limits, provider networks, supplemental products, and billing consent. Assurance neither admitted nor denied the allegations except as required to establish the court’s jurisdiction.
The court order imposed a $100 million judgment intended for consumer refunds and restricted future marketing, billing, disclosure, and telemarketing practices.
How to check for an Assurance IQ FTC refund
The FTC stated that the Assurance judgment would be used for consumer refunds. Refund administration may occur later and may use records obtained during the case.
To protect yourself:
- Monitor the official FTC Assurance case page.
- Check the FTC refund directory for a dedicated Assurance entry.
- Keep older policy, payment, membership, and contact records.
- Do not pay a fee to receive an FTC refund.
- Do not provide bank credentials to an unsolicited caller.
- Verify any check, claim form, email, or payment notice through FTC.gov.
CorporateOfficeHeadquarters.com cannot determine refund eligibility, submit a claim, contact the FTC for a reader, or confirm when payments will be distributed.
How to Cancel a Former Assurance-Related Product
Before requesting cancellation, identify every company and charge connected with the original transaction.
- List the insurer, administrator, association, and supplemental providers.
- Review the policy and membership cancellation terms.
- Contact each responsible company through the number printed on its document or charge.
- Request the cancellation effective date.
- Ask whether another premium is scheduled.
- Request a written confirmation or cancellation number.
- Check later bank and card statements.
- Dispute an unauthorized posted charge with the card issuer or bank when appropriate.
Do not stop payment as the only cancellation method. Blocking a charge may not terminate the underlying policy or contract.
Do not cancel current medical coverage until replacement coverage is effective when a gap would create health or financial risk.
Recurring Charges Connected With a Former Assurance Sale
A single enrollment may have resulted in separate charges for:
- Insurance premiums
- Association dues
- Telemedicine access
- Prescription-discount benefits
- Dental or vision programs
- Limited-indemnity coverage
- Other supplemental products
For each unfamiliar or disputed charge:
- Record the exact statement descriptor.
- Identify the merchant telephone number shown by the bank.
- Match the amount with enrollment documents.
- Ask the merchant for the contract and authorization record.
- Request cancellation and a billing history.
- Contact the bank or card issuer promptly when a posted charge remains unauthorized.
Do not publish a full card number, bank account, statement, policy number, or authorization recording in the comments.
Marketplace Health Insurance Help
Consumers seeking current individual or family Marketplace coverage may contact HealthCare.gov:
- Marketplace Call Center: 1-800-318-2596
- TTY: 1-855-889-4325
- Availability: 24 hours a day, seven days a week, except holidays
- HealthCare.gov
- Find certified local enrollment help
The Marketplace can assist with enrollment and eligibility. The insurance carrier remains the correct contact for claims, provider networks, medical bills, appeals, premium payments, and plan-specific benefits.
Medicare Help
A Medicare beneficiary should contact the Medicare Advantage, Part D, or supplement company shown on the member card before contacting a former broker.
- Medicare: 1-800-MEDICARE / 1-800-633-4227
- TTY: 1-877-486-2048
- Medicare.gov
- State Health Insurance Assistance Program
Medicare and SHIP can help identify a plan, explain rights and enrollment periods, and direct a beneficiary to the appropriate complaint or appeal process.
Never post a Medicare number, member ID, date of birth, diagnosis, medication list, or other protected health information in a public review.
How to File an Insurance Complaint
Insurance agencies, agents, insurers, and plan administrators are regulated primarily at the state level.
- Identify the insurance carrier and agency.
- Locate the state where the policy was issued.
- Gather the policy, application, benefit summary, advertisements, recorded-call information, billing history, and correspondence.
- Submit a written complaint to the carrier or administrator.
- Request a written response and appeal instructions.
- Contact the applicable state insurance department when unresolved.
- Find a state insurance department or file a complaint
- Report fraud or improper telemarketing to the FTC
- National Do Not Call Registry
A regulator may need the exact legal company, producer, insurer, policy number, and state of sale. “Assurance IQ” alone may not identify every company involved.
Insurance Claims and Medical Bills
Assurance IQ generally did not process medical claims itself. Contact the carrier or claims administrator shown on the identification card or explanation of benefits.
For a denied or underpaid claim:
- Request the written denial and policy provision relied upon.
- Compare the denial with the policy or certificate.
- Confirm whether the provider was in network.
- Review benefit limits and exclusions.
- Request internal appeal instructions.
- Ask whether an independent external review is available.
- Preserve all filing and appeal deadlines.
CorporateOfficeHeadquarters.com cannot interpret a policy, decide whether a claim should be paid, determine whether a provider was covered, or submit an appeal.
Assurance IQ Careers and Former Agents
Assurance IQ’s former insurance-sales and technology operation has been wound down. Applicants should be cautious about job advertisements, agent contracts, or recruiting messages that claim Assurance is actively expanding.
Verify Prudential opportunities through:
Former agents or employees with commission, tax, licensing, compensation, equipment, employment-verification, or benefit questions should use the contact information in their former agreement, tax documents, separation materials, or Prudential employment records.
Do not publish Social Security numbers, producer-license numbers, tax forms, banking information, commission statements, background checks, or confidential employment records.
Assurance IQ Reviews
No reader reviews are currently visible on this CorporateOfficeHeadquarters.com page.
Searches for Assurance IQ reviews may relate to:
- The former insurance-sales experience
- Policy representations
- Telemarketing calls
- Agent conduct
- Recurring charges
- Cancellation difficulties
- Claims or provider-network concerns
- Employment or independent-agent experiences
- The 2024 business shutdown
- The 2025 FTC settlement
Reviews should distinguish between Assurance IQ, the insurance carrier, a supplemental-product provider, Prudential, a licensed agent, and a medical-plan administrator. A problem involving one entity should not be attributed to another without supporting records.
Related Companies and Insurance Resources
Assurance IQ formerly competed with online insurance brokerages and comparison platforms such as eHealth, SelectQuote, GoHealth, and other companies connecting consumers with licensed agents and insurance carriers.
State Farm, Allstate, and GEICO are primarily insurance carriers and should not be treated as directly equivalent to Assurance’s former brokerage model.
Official and Regulatory Resources
- FTC Assurance IQ case page
- FTC refund directory
- Report fraud to the FTC
- State insurance-department directory
- HealthCare.gov
- Medicare.gov
- Prudential Financial
- Prudential Investor Relations
- Prudential careers
Frequently Asked Questions
Is Assurance IQ still in business?
Assurance IQ’s active consumer insurance-sales operation was wound down beginning in 2024. The legal entity remains registered in current corporate and insurance records, but it should not be described as an active brokerage accepting new customers.
Where was Assurance IQ headquartered?
Assurance IQ previously operated from Bellevue and later maintained its principal corporate office at 920 Fifth Avenue, Suite 3600, Seattle, WA 98104.
What is the current Assurance IQ address?
Current corporate and insurance-license records use 720 Seneca Street, Suite 107 #1124, Seattle, WA 98101. This appears to be a legal or administrative address rather than a public operating headquarters.
What is Assurance IQ’s mailing address?
A current insurance-license record lists P.O. Box 70236, Philadelphia, PA 19176. Do not send a policy, claim, cancellation, or legal notice there without confirming that the address is appropriate for the specific matter.
What is the Assurance IQ phone number?
No current universal Customer Service number was verified. Current licensing records list 1-801-759-7400 as an administrative contact. Former customers should use the number printed on the insurance card, policy, invoice, or recurring charge.
Is 1-844-556-8992 still Assurance IQ’s phone number?
The number appears in older business directories but was not verified as a current official corporate or Customer Service contact. It should be treated as historical.
Who owns Assurance IQ?
Prudential Financial acquired Assurance IQ in 2019. Current corporate records continue to identify Prudential Financial, Inc. as the member associated with Assurance IQ, LLC.
Did Prudential shut down Assurance IQ?
Prudential decided in 2024 to exit and wind down the Assurance IQ business. Prudential now reports Assurance among its divested and run-off operations.
Does an Assurance policy remain valid after the shutdown?
It may. Assurance generally acted as an agency or broker rather than the insurer. Contact the carrier shown on the policy or member card to confirm coverage status.
How do I cancel a policy purchased through Assurance?
Contact the insurance carrier or administrator listed in the policy documents. Identify and cancel any separate association, telemedicine, dental, vision, prescription-discount, or supplemental products individually.
How do I find the company that issued my Assurance policy?
Review the insurance card, policy declarations, certificate of coverage, billing statement, explanation of benefits, and enrollment confirmation. The issuing carrier or plan administrator should be named in those documents.
Was Assurance IQ an insurance company?
Assurance IQ primarily operated as an insurance agency, brokerage, marketing, and sales platform. It was not necessarily the carrier underwriting the policies sold through its agents.
What was the Assurance IQ FTC settlement?
The FTC obtained a $100 million judgment in 2025 to resolve allegations involving the marketing and sale of health-related products. Assurance neither admitted nor denied the allegations except as required to establish jurisdiction.
Will former Assurance customers receive FTC refunds?
The FTC said the judgment would be used for consumer refunds. Eligibility, timing, and distribution instructions must come from the FTC. Monitor the official Assurance case page and FTC refund directory.
How can I verify an FTC refund notice?
Check FTC.gov directly. The FTC does not require a consumer to pay a fee, buy a gift card, send cryptocurrency, or provide online-banking credentials to receive a legitimate refund.
How do I complain about an Assurance agent or policy?
Contact the insurer or administrator first, then use the applicable state insurance department. Medicare customers may contact their plan, 1-800-MEDICARE, or SHIP. Suspected deceptive telemarketing may be reported to the FTC.
Does Assurance IQ have a current CEO?
No current standalone Assurance IQ chief executive was verified after the wind-down. Andrew F. Sullivan is chairman and CEO of parent company Prudential Financial.
Can I visit the former Seattle office?
No public source reviewed identifies the former Seattle office or current Seneca Street address as a walk-in policy, claim, complaint, or Customer Service location.
Can I mail medical records to Assurance headquarters?
No. Send medical or claim records only through the secure process provided by the actual insurance carrier, plan administrator, regulator, or authorized legal representative.
Why Trust CorporateOfficeHeadquarters.com?
CorporateOfficeHeadquarters.com reviewed Assurance IQ’s former Bellevue and Seattle corporate-office information, current legal and insurance-license address, current regulatory contact, 2024 business wind-down, Prudential ownership, Prudential’s current annual report, the 2025 FTC complaint and court order, consumer-refund information, HealthCare.gov and Medicare resources, state insurance complaint guidance.
We distinguish Assurance IQ from Prudential Financial, the insurance carrier, policy administrator, Medicare or Marketplace plan, association, telemedicine provider, supplemental-benefit company, licensed agent, FTC, and state insurance regulator.
CorporateOfficeHeadquarters.com is independent and is not affiliated with Assurance IQ, Assurance, National Family Assurance Corporation, Prudential Financial, any insurance carrier, insurance producer, membership organization, healthcare provider, Medicare, HealthCare.gov, the FTC, or a state insurance department.
Page Update Note
This page was substantially revised on July 28, 2026. The update reclassified Assurance IQ as a wound-down former insurance brokerage rather than an active technology-driven insurance marketplace; corrected the inconsistency between Bellevue and Seattle headquarters descriptions; identified 920 Fifth Avenue as the former principal operating office; added the current 720 Seneca Street legal and licensing address and Philadelphia mailing address; removed the unverified 1-844-556-8992 number; added the current regulatory phone and email with clear administrative-only labeling; explained Prudential ownership and current parent-company headquarters; removed former Assurance leadership from current-company treatment; added the 2024 shutdown and Prudential run-off classification; added the 2025 FTC settlement, consumer-refund guidance, and neutral allegation language; explained the difference between Assurance, insurance carriers, administrators, associations, and supplemental-product providers; expanded policy-identification, recurring-charge, cancellation, ACA, Medicare, Marketplace, claim, regulator, employment, privacy, and complaint guidance; confirmed that no reader reviews are currently visible; retained and recaptioned the generic image; removed misleading carrier comparisons; added the Prudential internal page and insurance-company directory; and added search-focused FAQs for Assurance IQ address, phone number, reviews, ownership, operating status, and refunds.
Disclaimer
This page is provided for general corporate-office, historical, insurance, regulatory, contact, and consumer-feedback information. CorporateOfficeHeadquarters.com does not represent Assurance IQ, Prudential Financial, an insurance carrier, plan administrator, association, licensed producer, healthcare provider, Medicare, HealthCare.gov, the FTC, a state insurance department, or another government agency.
Addresses, telephone numbers, legal entities, insurance licenses, mailing contacts, policy administrators, regulatory status, refund procedures, and support routes may change. Verify time-sensitive information through the current policy documents and official company or government resource responsible for the matter.
Nothing on this page is legal, medical, insurance, financial, tax, Medicare, Marketplace, privacy, employment, regulatory, or claims advice. Do not cancel coverage, stop medically necessary care, or alter treatment based on this page or a public comment. Consult the insurer, plan, licensed professional, healthcare provider, regulator, or qualified adviser as appropriate.
CorporateOfficeHeadquarters.com cannot access a policy, cancel coverage, stop a recurring charge, retrieve a recording, determine benefits, process a claim, change a provider network, file an appeal, establish eligibility for an FTC refund, or contact Assurance, Prudential, an insurer, Medicare, or a regulator on a reader’s behalf.
Share Your Experience
Readers may share a firsthand Assurance IQ experience in the comments. Helpful submissions identify whether the issue involved an insurance sales call, policy enrollment, Medicare plan, health-related product, recurring charge, supplemental membership, cancellation, agent, insurer, administrator, former corporate office, business shutdown, employment, or FTC refund notice; the general date and state involved; the contact route used; and whether the issue was resolved.
Do not publish full policy, member, Medicare, claim, medical, bank, payment-card, association, employment, producer-license, FTC claim, or account numbers; Social Security numbers; dates of birth; diagnoses; medication lists; medical records; insurance cards; passwords; verification codes; recordings containing private information; home addresses; private telephone numbers; personal email addresses; tax forms; bank statements; children’s information; or confidential correspondence.
Do not identify individual agents, former employees, healthcare providers, or other consumers unnecessarily. Do not publish unsupported accusations that an identifiable person or company committed fraud, theft, insurance crimes, elder abuse, regulatory violations, or intentional misconduct. Describe firsthand events, available documentation, and the requested resolution without presenting an unverified legal, medical, insurance, or regulatory conclusion as established fact.
Spam, threats, doxxing, impersonation, discriminatory content, retaliation demands, unsupported criminal accusations, confidential policy records, protected health information, private employee information, and sensitive financial, medical, insurance, or personal information may be edited, withheld, or removed.