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Target lost me as a decades long customer. Target was my go-to for everything from household items to personal items to clothing. But after deleting their DEI commitment, I was horrified. Am returning my Red Card, have deleted the app, and canceling my account. I will never darken Target’s door again. In case you think this might be temporary, I have a long history of shopping my vote. I have never once shopped at Amazon or Walmart. Have never bought gas from Exxon. Target is dead to me just like all of those losers. Bye

Target, I have always loved Target. I loved that they gave money back to the community. I am so disappointed with their submission. I will, sadly, not be going there ever again.

Target, Kowtowing to a this administration by abandoning diversity, equity and inclusion is repugnant. I spend thousands each year at Target, no longer. I will not continue shopping at Target.

Target has lost my business. I’ll do my shopping at Costco.

Target, Disappointing Decision.Target once positioned itself as a socially responsible company, but by abandoning its initiatives, it has revealed its true priorities. This decision will absolutely influence where I choose to shop, as well as the choices of my friends and family. It’s especially disappointing coming from a Midwestern company—you should do better.